Central Data Catalog

Citation Information

Type Journal Article - World Health & Population
Title Case Study: Effects of a Media Campaign on Breastfeeding Behaviours in Sindh Province, Pakistan
Author(s)
Volume 16
Issue 2
Publication (Day/Month/Year) 2015
Page numbers 39-45
URL http://healthcarepapers.com/content/24494
Abstract
A 2013–2014 media campaign in Sindh Province, Pakistan, promoted healthy breastfeeding practices. According to data from annual household surveys, 26.7% of mothers saw one television spot and 19.4% saw another. The proportion of mothers who received breastfeeding information via television increased from 8.3% to 29.4% after the campaign (p≤0.05) and the percentage receiving information from doctors, mothers-in-law and relatives/friends nearly doubled (p≤0.05). However, no improvements in breastfeeding practices were reported. The experience in Sindh suggests that, in order to change breastfeeding practices, mass media interventions should be linked with other interventions, such as provider counseling, that involve influential family members in addition to mothers.

Related studies

»
Kim, Young-Mi, Zaeem-Ul Haq, Jamila Soomro, Zia Sultana, Azeema Faizunnisa, and Sohail Agha. "Case Study: Effects of a Media Campaign on Breastfeeding Behaviours in Sindh Province, Pakistan." World Health & Population 16, no. 2 (2015): 39-45.
Powered by NADA 4.0 and DDI