Internal migration in Vietnam following the “Reform” are identified by a set of "push" factors and
"pull" factors. The Southeast region of Vietnam has the most rapid industrialization, urbanization and
population concentration in Vietnam. Focusing on the last ten years, this study aims to show the factors
motivating migration into the Southeast region. It employed a factorial analysis model to examine data
collected from a sampling survey and revealed the pull factors of immigration are: 1) Abundant
information on jobs and employment opportunities; 2) Ease of finding jobs; 3) Availability of better
salaries; 4) Better health systems, education, entertainment, and living environment; 5) Wishing to
become urban citizens; 6) Availability of social networking; 7) Ease of residence registration. The push
factors, on the other hand are: 1) Lack of employment in departure area; 2) Pressures of family’s debts,
health care and personal education; 3) Poor hospital system and schools; 4) Desire to leave from
agriculture and the homeland; 5) Challenges of living and production conditions under the impact of
natural disasters.