| Value | Category | Cases | |
|---|---|---|---|
| 1 | Price | 50 |
23.4%
|
| 2 | Quality | 98 |
45.8%
|
| 3 | Packaging | 6 |
2.8%
|
| 4 | Offering a different brand | 5 |
2.3%
|
| 5 | Offering to buy on credit | 2 |
0.9%
|
| 6 | Offering complementary services or products | 2 |
0.9%
|
| 7 | Using different material or equipment | 0 |
0%
|
| 8 | Customer service | 39 |
18.2%
|
| 9 | Variety of products and services | 10 |
4.7%
|
| 10 | Other (please specify) | 0 |
0%
|
| 11 | I do not try to differentiate my products or services from those of my competito | 2 |
0.9%
|