| Value | Category | Cases | |
|---|---|---|---|
| 1 | Product | 164 |
8.5%
|
| 2 | Price | 116 |
6%
|
| 3 | Place | 470 |
24.4%
|
| 4 | Promotion | 311 |
16.1%
|
| 5 | Payment | 516 |
26.8%
|
| 98 | Don’t Know | 351 |
18.2%
|
| Sysmiss | 72 |