| Value | Category | Cases | |
|---|---|---|---|
| 1 | Specific group of people with shared characteristics that a business markets its | 490 |
52.5%
|
| 2 | Competitor enterprises offering similar products or services in the industry | 394 |
42.2%
|
| 98 | Don't know | 50 |
5.4%
|
| Sysmiss | 1066 |