Sampling Procedure
Stratified Random Sampling
The 2000 Baseline Survey in Malawi is part of an established method of carrying out surveys of micro and small enterprises known as the GEMINI approach. GEMINI-style surveys generally employ a stratified cluster sampling approach. This means that enumeration areas (EAs) are randomly selected within each stratum. To maximise the precision of the survey estimates, two issues present themselves. First, the strata should be as different from each other as possible. Second, the differences between enumeration areas within each stratum should be relatively small. In Malawi, seven strata were selected in consultation with the NSO, Wandonda, and other local experts. Urban areas are defined to include Malawi's four main cities: Blantyre, Lilongwe, Mzuzu, and Zomba. Small towns are considered to be district headquarters and trading centers. Because rural areas bordering on lakes are thought to be very different from all other rural EAs, these were put into a separate stratum. Within each stratum, a sample of EAs was selected using simple random sampling.
Urban commercial and industrial areas were sampled in a slightly different manner. Because the EAs that comprise these areas are large in size and small in number, these EAs were subdivided. Once this subdivision was accomplished, areas were randomly selected. Because the sampling procedure was conducted in accordance with established statistical methods, the results can be extrapolated to accurately represent the country as a whole.
During the fieldwork, each household and shop in a selected EA was visited. Some sites had one or more income-generating activity, others had none, and other sites were closed to our enumerators (either because no one was there who has knowledge of the business, or because the respondent refused to cooperate). This information, taken in conjunction with the information that is known about the total number of households in each stratum, allows the sample results to be extrapolated to the national level.
Weighting
Because of the method employed, it is possible to calculate weights for each stratum and apply these to the data from the survey. Briefly the procedure involves weighting each stratum, taking into account both the probability of a household’s being selected, and the fact that in each enumeration area certain households and shops were closed to enumerators. Once these weights are calculated, survey results can be extrapolated to the national level, and an estimate of the total number of MSEs in each stratum can be made. Estimates of the total number of enterprises involved in each activity (e.g., tailoring, selling curios, repairing electronics, etc.), the total number of MSEs run by female proprietors, the number of MSEs by location, etc. will be accurate.