Question pretext
READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING: The next topic to be covered is how and where this establishment makes its sales.
Literal question
In fiscal year 2011, what was this establishment's main product, that is, the product that represented the largest proportion of annual sales?
Interviewer instructions
Establishment's main product The purpose of this question is to determine what the company produces. The description should be written down exactly as provided by the respondent.
The main product is defined in terms of sales in monetary value not volume.
