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    Home / Central Data Catalog / ROU_2013_ES_V01_M / variable [F1]
central

Enterprise Survey 2013

Romania, 2012 - 2013
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Reference ID
ROU_2013_ES_v01_M
Producer(s)
World Bank, European Bank for Reconstruction and Development
Metadata
DDI/XML JSON
Study website
Created on
Sep 05, 2014
Last modified
Mar 29, 2019
Page views
21486
Downloads
1972
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  • romania_2013_full_data

Introduction of a new method of product placement or sales channels (ECAo15c)

Data file: romania_2013_full_data

Overview

Valid: 250
Invalid: 290
Type: Discrete
Decimal: 0
Start: 2206
End: 2207
Width: 2
Range: -
Format:

Questions and instructions

Literal question
Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas?
Introduction of a new method of product placement or sales channels, such as product licensing, franchising, direct selling, exclusive retailing, tailoring or customizing the presentation of the product to different types of customers
Categories
Value Category
-9 Don't know
-8 Refused
1 Yes
2 No
Sysmiss
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.
Interviewer instructions
INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).
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