Value | Category | Cases | |
---|---|---|---|
1 | Cost/price | 19 |
9%
|
2 | Packaging | 15 |
7.1%
|
3 | Stocking different brands | 25 |
11.8%
|
4 | Credit policy | 3 |
1.4%
|
5 | Offering more complementary services/products | 18 |
8.5%
|
6 | Use of different inputs or equipment | 29 |
13.7%
|
7 | Cleaner/neater premises | 21 |
9.9%
|
8 | Location closer to customers | 17 |
8%
|
9 | Friendliness of service/customer care | 53 |
25%
|
10 | Don't differentiate | 12 |
5.7%
|