Literal question
    
                                    Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas? 	
New pricing strategies to market the establishment's goods or services, excluding pricing methods used solely to differentiate prices by customer segments
            
            
 
    Interviewer instructions
    
                                    INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE. 
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).