| Value | Category | 
|---|---|
| Available at the internet | |
| Better quality bottling | |
| Extend the range | |
| Increase in turnover and to distinguish compared to competitors | |
| Mre accurate and relevant | |
| New truck | |
| Nothing | |
| Quality | |
| Quality and safety | |
| Quality and timeliness | |
| Quality of product | |
| Reducing incertainty | |
| Same product with new glass packaging | |
| gain space | |
| improved profitability and reducing the number of staff |