Interviewer instructions
To the interviewer: Give the respondent the Showcard 10 and read the following instructions: This is a picture of a brochure for selling mineral water. Examine it carefully. I will ask you a few questions about it. While answering the questions, you will be able to see the brochure. After respondent finishes looking at the brochure, read aloud the questions and answer choices, and record the selected answer.