| Value | Category |
|---|---|
| 1 | Affordability of property |
| 2 | Easy to get to work |
| 3 | My family lives nearby |
| 4 | Neighbours are similar to me |
| 5 | Quality of property |
| 6 | Shopping |
| 7 | Schooling/education |
| 8 | Security |
| 9 | Near to a place of worship |
| 10 | Interesting and diverse |
| 11 | I can be myself |
| 12 | Independence |
| 13 | Investment |
| 14 | Always lived here |
| 15 | Trendy/cool |
| 16 | Other |