| Value | Category | Cases | |
|---|---|---|---|
| 1) To reflect in change in product or service | 9 |
39.1%
|
|
| 2) To appeal to a different market segment | 5 |
21.7%
|
|
| 3) New name chosen by new owner | 4 |
17.4%
|
|
| 4) Other reasons (please specify) | 5 |
21.7%
|