We-Fi WeTour Women in Tourism Enterprise Survey 2019
Ghana, 2019
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Jan 16, 2021
Last modified
Jan 16, 2021
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Which of the following statements best describe the meaning of ?marketing mix? for a company ? (D20A)
Data file: FINAL_Deliverable_(258 MSME)_GHANA_Tourism_Survey_20190422_RE
Overview
Valid:
258
Invalid:
0
Minimum:
-44
Maximum:
4
Type:
Discrete
Decimal:
0
Width:
3
Range:
-99 - 4
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| -99 | Refuse to answer | 0 |
0%
|
| -88 | No answer | 0 |
0%
|
| -77 | Not applicable | 0 |
0%
|
| -66 | Don't know | 0 |
0%
|
| -44 | 125 |
48.4%
|
|
| 1 | The way a company prices their product to increase market sh | 10 |
3.9%
|
| 2 | The strategy with which a company spends its marketing budge | 8 |
3.1%
|
| 3 | The actions a company uses to promote its brand or product i | 46 |
17.8%
|
| 4 | The combination of elements under a firm?s control to drive | 69 |
26.7%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.