Enterprise Survey 2009-2019, Panel Data

Slovenia, 2008 - 2019

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Reference ID

SVN_2009-2019_ES-P_v01_M

Producer(s)

World Bank Group (WBG), European Bank for Reconstruction and Development (EBRD), European Investment Bank (EIB)

Metadata

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Created on

Jan 19, 2021

Last modified

Jan 19, 2021

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Introduction of a new method of advertising or product promotion (_2013_ECAo15b)

Data file: Slovenia_2009_2013_2019.dta

Overview

Valid: 69

Invalid: 886

Minimum: 1

Maximum: 2

Type: Discrete

Decimal: 0

Start: 4204

End: 4205

Width: 2

Range: 1 - 2

Format: Numeric

Questions and instructions

Question pretext

INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS
REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN
QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED
MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO
SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).

INTERVIEWER: PLEASE READ THE FOLLOWING TO THE RESPONDENT BEFORE PROCEEDING:
In our first interview, it was reported that your firm had introduced a new or significantly
improved marketing methods in the past three years. I would now like to ask some more questions
related to that.

SHOW CARD 105

Literal question

Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas for the first time?
- Introduction of a new method of advertising or
product promotion, such as use of a new media
for advertising, a new brand image or logo, a new
trademark

Value	Category	Cases
-9	Don't know	0	0%
-8	Refused	0	0%
1	Yes	52	75.4%
2	No	17	24.6%
Sysmiss		886