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Citation Information

Type Thesis or Dissertation - Masters of Communication Arts
Title Participatory Development Communication and People’s Happiness in a Bhutanese Community
Author(s)
Publication (Day/Month/Year) 2009
URL http://dspace.bu.ac.th/bitstream/123456789/712/1/Champa_.pdf
Abstract
Participatory development communication (PDC) has become a popular
development model for many countries and development programs. This thesis proposes a communication perspective for furthering the policy of Gross National Happiness (GNH) of Bhutan. The people’s happiness is treated on the model of participatory development communication based on Paulo Freire’s theory of dialogical communication and action. Besides, the PDC is augmented by Jurgen Habermas’s theory of communicative action (CA). While an assumption is also made that the level of socio-economic status of the people may have influence on relationship of communication and happiness. The research was conducted in a Bhutanese community of Khaling. 334 respondents participated in the survey research sampled by stratification method. The data analysis reveals that communication (PDC and CA) is significantly related to people’s happiness. Although the level of socio- economic status is significantly related to people’s happiness it is not related to communication variables. These results let to conclude that people’s happiness is accounted for by communication (based on interpersonal communication) to some degree regardless of the level of socio-economic status of the people.

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