This paper describes the strategy UNICEF Malawi will deploy from 2012 to 2016 to support national efforts to reduce violence, abuse, exploitation, neglect and the impact of HIV on children by establishing an operational National Child Protection System. It describes the context, background and a summary of the situation of women and children in relation to protection. The paper highlights the key issues to be addressed along with the results to be achieved, strategies, key actions and the investment required to implement the strategy.