This paper analyzes the effect of firm and other characteristics on the incidence and intensity of improved financial performance among non-farm microenterprises in Ghana, using data from the 1998/1999 Ghana Living Standards Survey (GLSS 4). The results indicate that firm characteristics, including urban and regional location, significantly affect the incidence and intensity of improved performance, but entrepreneurial characteristics are unimportant. The firm’s capital stock does not affect the propensity and intensity of better performance, reflecting that the value of assets owned is low and insufficient to have a measurable impact on enterprise productivity and performance.