Intercultural Communication of Expatriates in Ghana

Type Working Paper
Title Intercultural Communication of Expatriates in Ghana
Author(s)
Publication (Day/Month/Year) 2014
URL http://theseus32-kk.lib.helsinki.fi/bitstream/handle/10024/70597/Gota Philip. PDF..pdf?sequence=1
Abstract
Human resource remains the most dominant element in the face of other resources and acts as the pivot around which other resources revolve in wealth creation. The increase in global business activities and firms going abroad to create value has initiated the necessity to utilize human resources across geographical boundaries resulting in expatriation. Undoubtedly, the framework within which expatriates execute their work standards and performance is more demanding in a foreign set-ting than in a local one. Culture across geographical boundaries is not the same and, therefore, culture shapes business activities in entirely different milieu. The more appropriately an expatriate is able to fit in the cultural values of the host country, the more effective communication is with the host nationals. Considera-ble research has been undertaken on this topic with data from Europe, America and Asia whereas research focusing on Africa has been understudied. Thus, this study considers how expatriates in Ghana can enhance intercultural communica-tion.
Drawing on Kim’s intercultural communication model, this research uses key concepts like; personal communication, social communication, predisposition and environment to understand the factors that influence intercultural communication. The theoretical framework also examines the cultural environment of Ghana and highlights how some of its cultural issues affect intercultural communication. Utilizing self-administered questionnaires, the findings reveal that intercultural training aids expatriates’ communication competence. In addition, selection crite-ria should not only be based on technical capabilities, personal qualities that enable an individual to adjust adequately in a new environment should be taken into consideration in the selection process as well. This study aids expatriates to know better how to select the content of their message and the ideal medium to convey the message. The findings of this study also have significant practical implication for expatriates in Ghana as to which acculturization approach they may adopt in minimizing their uncertainty levels in a new environment.

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