Tourism has become a major economic force in the world in recent times and seen as one of the fastest growing sectors of the 21st century. Over the years, tourism sector in Ghana has seen a drastic growth and ranked as the fourth foreign exchange earner for the country with a contribution of 6.2% to GDP in 2008 and 6.9% in 2011. However, tourism in Ghana still remains largely undeveloped and leaves much to be desired; with minimal support for tourism infrastructure. The objective of this paper is to assess the public preferences in selecting a beach and their perceptions of the quality of Kokrobite beach to recommend some management strategies and policies toward tourism development. A reconnaissance survey was conducted, followed by a survey of 150 beach users to collect relevant data. The study revealed that the preference for Kokrobite beach is influenced by specific characteristics such as less noise, security and landscape. Most of the tourists were satisfied with the availability of restaurants and bars, accommodation, noise level and access to the beach. They were, however, not satisfied with the level of sanitation and toilet facilities. It is recommended that the conservation of the natural environment, sanitation and an improvement in toilet facilities should be treated with utmost priority by managers of the beach to promote its patronage. Fencing of the beach was also recommended to prevent intrusion by humans as well as animals. Sea defense is also recommended to be built to check erosion, and lighting systems provided to promote the use of the beach at night.