Volunteer tourists’ motivations for choosing homestay in the Kumasi metropolis of Ghana

Type Journal Article - African Journal of Hospitality, Tourism and Leisure
Title Volunteer tourists’ motivations for choosing homestay in the Kumasi metropolis of Ghana
Author(s)
Volume 2
Issue 3
Publication (Day/Month/Year) 2013
Page numbers 1-10
URL http://www.ajhtl.com/uploads/7/1/6/3/7163688/vol_2_3_article_7.pdf
Abstract
Volunteer tourists’ motivations for choosing homestay accommodation have received little attention from researchers. The objective of this research was to explore the push and pull factors that account for volunteer tourists’ choice of homestay in the Kumasi Metropolis of Ghana. Insights gained from this study will inure better understanding of volunteer tourists’ behaviour to ensure appropriate service delivery by homestay providers. With the help of the “Push and Pull” motivation model by Dann (1977), the findings indicated two main push factors: socio-cultural immersion and economic value; and pull factors: environmental sensitiveness and community service and development. The study found that the most important push and pull factors as perceived by volunteers to Ghana are socio-cultural immersion and environmental sensitiveness. The study confirms the supporting role of homestay for volunteer tourists to Ghana. In the end, the implications of this study are discussed.

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