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Citation Information

Type Journal Article - Journal of Tourism, Hospitality and Sports
Title Capacity Management Issues in the Hotel Industry of Cape Coast Metropolis
Author(s)
Volume 11
Publication (Day/Month/Year) 2015
Page numbers 1-9
URL http://www.iiste.org/Journals/index.php/JTHS/article/viewFile/24688/25290
Abstract
Hotels relatively have a fixed capacity as the number of rooms cannot be changed according to demand. This
makes the ability to balance demand from customers and the capability of a hotel's service system to satisfy
demand a major concern for managers in Ghana's hospitality industry. However, capacity management is a key
consideration, since occupancy is one of the two main performance indicators of successful hotel operations.
This study explored capacity management concerns of hotels in the Cape Coast Metropolis. Data were gathered
by questionnaires and all the hotels in the Cape Coast Metropolis, the leading tourist destination, were
interviewed. The collected data were coded and analysed electronically, using SPSS. The study examined the
nature of demand for hotel accommodation in Cape Coast Metropolis. Again, the strategies that hotels in Cape
Coast Metropolitan area use to manage capacity were noted. Furthermore, the study assessed the benefit that
hotels in Cape Coast Metropolitan Area get from capacity management. Finally, the techniques used in dealing
with challenges of capacity management were identified. Based on these findings some recommendations were
outlined.

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