This paper examines and describes an audit of articles that were published by two Cambodian newspapers. The
aim of the audit was to assess the extent to which Positive Preventative Messages (PPMs) appear within printed
articles. Using published material as the primary source of data, the authors highlight the important health and
socio-economic opportunities that can be gained and lost, on a daily basis, by virtue of the inclusion or absence
of PPMs. In view of the evidence, the paper explores how the proactive adoption and integration of PPMs, can
help improve the value of a story to the consumer, assist in the challenges of social development and behaviour
change, and improve the integrity of a publisher.