The study makes a comparative analysis of conventional master planning (CMP) practices with the intelligent master planning (IMP) approach. The intelligent master planning is a hybrid planning approach which tries to make use of as much technological advancement as possible, including the use of remotely sensed data collection techniques, geographic information system and other IT advancement, to name a few. In its comparative analysis of the CMP and IMP approaches to master planning, the study selects the on going master planning project in the earthquake afflicted town of Bagh in Azad Jammu and Kashmir. The study explore that based on selected 14 assessment criterion the IMP approach proved more advantageous than the conventional master planning practices. Therefore, the study proposes the adoption of IMP as modular approach, as it is time-efficient, intelligent, detailed, and disaster-sensitive