The profitability of going "green" is growing and the Fiji tourism industry refuses to be left
behind. Two recent plans (the Kadavu Strategic Development Plan and the Fiji Tourism
Development Plan 2007-2016) highlighted concerns regarding sustainable growth and
development in Kadavu province, Fiji. These concerns were used to create a key performance
indicator matrix addressing economic, social, and environmental implications of sustainable
tourism. Available data, including Geospatial Information Systems, were gathered from the
Fijian Ministries and other agencies. In addition, a village and an accommodation operator
survey were used to further answer questions outlined in the matrix. This report promotes four
recommendations including improving water quality monitoring, enforcing Fiji's sustainability
objectives, creating a "green" labeling certification process, and applying user fees to fund
environmental protection and monitoring.