The influence of demographic
variables on household consumption level
and structure is understood but insufficiently
studied in Serbia. This paper analyzes the
connection between age as a demographic
variable, and the size and structure of
household consumption as economic
phenomena. We discuss the research results,
trying to explain the intensity and direction
of the shown connection. The economic
variables are usually set as determinants
of demographic processes, but we set age
as an independent demographic variable
shaping household consumption without
ignoring the household income level. It
seems that the age structure of a household,
particularly the age of the household head,
has a significant influence on consumption
structure