This study carried out an assessment of gari marketing in South-Western Nigeria. It specifically
examined the socio-economic characteristics of the gari marketers in the study area; determined profitability of gari
marketing and examined the market structure and conduct for gari in the study area. A multi-stage sampling technique
was used to select 150 gari marketers in the study area and structured questionnaire administered on them. Descriptive
statistics, gross margin, gini-coefficient and production function analyses techniques were used to analyse the data
collected. The study showed that 92% of the respondents belong to the active segment of the population while the
remaining 8% were aged. Analysis also revealed that gari market was dominated by retailers which accounted for
40.67% of the sellers though there were other categories of sellers such as processor/sellers (15.33%), wholesalers
(12.67%) and wholesaler/retailers which accounted for 31.33% of the respondents. The profitability analysis showed
that an average marketer incurred an average total variable cost of N6,730.98 per week but earned an average revenue
of N10,397.53 per week which indicate that an average marketer earned N3,665.55 as gross margin. A Ginicoefficient
of 0.4426 obtained in this study indicates a high level of concentration in the gari market. The result of
the production function postulated for gari marketers in the study area reveals that the postulated regressors
explained 74.2% in the variation of the regressand