Plurality is considered to be one of the most important indicators of rurality in
the contemporary society. But in what sense can plurality and diversified geographic
context of countryside make a difference for development of farm tourism, if any?
This paper aims to explore the significance of rural diversity of Croatia for farm
diversification into leisure-orientated activities. The main method is comparison of
spatial distribution of those farms, on the one hand, and seven different types of rural
areas, on the other. Among others, the results indicate the significance of overall
(mass) tourism development along the coast for development of tourism on
agricultural households. Furthermore, age and education are confirmed as important
factor in the process.