| Type | Journal Article - Academy of Marketing Science Review |
| Title | Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets |
| Author(s) | |
| Volume | 10 |
| Issue | 12 |
| Publication (Day/Month/Year) | 2007 |
| Page numbers | 1-20 |
| URL | http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.505.2183&rep=rep1&type=pdf |
| » | Russian Federation - All-Russian Population Census 2002 |