A study of sport portion in householdconsumption basket in different regions of Shiraz, Iran

Type Journal Article - International Journal of Research in Management
Title A study of sport portion in householdconsumption basket in different regions of Shiraz, Iran
Author(s)
Volume 4
Issue 5
Publication (Day/Month/Year) 2014
Page numbers 25-38
URL http://rspublication.com/ijrm/2014/sep14/3.pdf
Abstract
The purpose of the present research was tostudy of sport portion in household consumption
basket in Shiraz with an emphasis on Deprived, Semi well-fixed and well-fixed regions of the
city. This study is an applied and descriptive survey study. The population included all
households of Shiraz to a total of 441,784 households within 10 regions in 2014. The sample
consisted of 400 households who had chosen by the Morgan Table in the multistage cluster
and randomly. The instrument was a researcher- developed questionnaire in three parts of
demographic, attitude and level of physical activity and sports expenditure of households that
the validity and reliability was confirmed. Data analyzing was done by descriptive and
inferential statistics and the income elasticity determination method. The results indicated that
howeverthere is not a significant difference (p<0/05) betweenhouseholds attitudes to sport
and physical activity based on their residentialstatus (p>0/05), there is a significant difference
(p<0/05) between sport expenditures of households on the basis of individual differences
(education, occupation). 0/83 percent of deprived, 1/03 percent of semi well-fixedand 0/79
percent of well-fixed household region expenditures were devoted to sports. Sport is
considered as a necessary good in the semi well-fixed and well-fixedhousehold regions and it
is considered as a luxury goodin deprived regions.

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