Spatial concentration of retailing activities is one of the most apparent sorts of contemporary trading and its
dynamic development brought by second half of the nineties. Growth of such places have shown a number of challenging
parts in urban areas, to deal with some of these issues, an empirical analysis of the management and transformation of
retail areas in the region of Bandar-e Emam, Iran has conducted in terms of retail resilience theory. The main aim is to
clear up the significance of resilient retail strategies and to offer recommendations through which better achievement in
Bandar-e Emam’s municipalities can be approachable. The studies conducted in 2011-2012 and a few longer interviews
with key actors have been piloted along with other data resources. Results shows in Sadoughi mall, customers mostly
arrive by car (85%, tend to visit the center once a week), and where each stay on average lasts for only 1–2 hour. They
come regularly every week; the typical customer uses this shopping center as a convenient place to buy ordinary consumer
products and groceries, and not as an area for gatherings and events. Finally, a perspective of resilience strategy to better
acknowledgement of retail areas in terms of urban and regional planning has been argued.