Feminist critiques of global development raise concerns with the lack of agency in women’s roles as well as the limited recognition of gender as necessarily connected to normative and structural conditions of power. Population programs particularly focus attention on women as reproductive agents, valuing women in terms of their attribution as potential and actual mothers. There is potential for population programs to situate interventions with an understanding of gender dynamics or even to reinforce women’s leadership rather than targeting women specifically in more passive and limited roles. This chapter explores how development discourse articulates the construction of gender, articulated in institutional documentation describing programs and evaluations, as well as through public discourse. Within this narrative I also explore constructions of development problems and solutions, situating communication as a tool within this narrative, but also as a way of structuring our critique of gendered representation and of social change frameworks.