Type | Journal Article - J Soc Sci |
Title | The competitive intelligence activity of immigrant entrepreneurs in South Africa |
Author(s) | |
Volume | 38 |
Issue | 1 |
Publication (Day/Month/Year) | 2014 |
Page numbers | 1-8 |
URL | http://www.krepublishers.com/02-Journals/JSS/JSS-38-0-000-14-Web/JSS-38-1-000-14-Abst-PDF/JSS-38-1-001-14-1587-Fatoki-O/JSS-38-1-001-14-1587-Fatoki-O-Tx[1].pmd.pdf |
Abstract | The objective of the study was to investigate empirically the competitive intelligence activity of immigrant-owned businesses in South Africa. Immigrant-owned businesses in South Africa face severe competitive pressures. Competitive intelligence is one of the ways to gain and sustain competitive advantage. Da ta was collected through the use of self-administered questionnaire in a survey. Data analysis included descriptive statistics and the T-test. The results indicate that immigrant entrepreneurs have a good attitude towards competitive intelligence. However, there is no formalised competitive intelligence gathering process. Recommenda tions on how to improve the competitive intelligence process are suggested. |