Stigma and discrimination have been identified as key propelling forces that fuel HIV transmission. This
study analyzed factors explaining willingness of rural households to buy vegetables from PLWHA. The data were
the Nigeria’s 2008 Demographic and Health Survey (DHS) and were analyzed with the Multinomial logit
regression. The results show that awareness about HIV&AIDS; is high (83.60 percent). Misconceptions about
HIV&AIDS; included belief that HIV can be transmitted by mosquito bites (24.90 percent), sharing of food (18.00
percent) and witchcraft (18.1 percent). Only 29.1 percent of the respondents would buy vegetable from PLWHA and
stigmatization is reduced with age, being tested, knowing someone that had died of HIV&AIDS; (p<0.01). It was
concluded that HIV stigma and discrimination can be reduced by properly educating people on the potential harms
of discriminating attitudes, especially by targeting he youth