The basic objective of this work was to examine
the influence of satellite television broadcasting on
local media use among viewers in satellite television
households in the southeast geopolitical zone of Nigeria. It
adopted the survey research method in studying a sample
size of 384 respondents. Among the null hypotheses tested
in the study was that there is no significant difference
between the level of exposure to satellite TV and local
TV by viewers in satellite TV households, and there is no
significant relationship between age and level of exposure
to satellite TV among viewers in satellite TV households.
The study revealed among others that viewers in satellite
TV households tend to watch more satellite TV than local
TV basically due to high quality programme production,
and a variety of exciting programmes offered by the
satellite TV channels, though the difference in exposure
level was not significant. It was recommended among
others that broadcast media houses in Nigeria should
strive to improve programme content and production
quality with a view to competing effectively with foreign
DBS channels.