Assessment of marketing infrastructure for kola nut in Ika Local Government Area of Delta State, Nigeria

Type Journal Article - Discourse Journal of Agriculture and Food Sciences
Title Assessment of marketing infrastructure for kola nut in Ika Local Government Area of Delta State, Nigeria
Author(s)
Volume 1
Issue 2
Publication (Day/Month/Year) 2013
Page numbers 21-26
URL http://resjournals.org/JAFS/PDF/2013/Feb/Onwubuya_et_al.pdf
Abstract
The study was designed to identify the marketing infrastructure for kola nut in Ika Local
Government Area of Delta State. A structured interview schedule and questionnaire were used in
obtaining information from sixty kola nut marketers. Simple random sampling technique was used in
selecting the respondents. Three towns were selected for the study, namely: Abovo, Umunede and
Igbodo. Data were analysed using percentage and mean score. The duration of the study was January
2009 and November 2009. The study revealed that stores were the major marketing infrastructure in the
area. The respondents also indicated that road network and security facilities were available in the
market. The major obstacles for effective marketing of kola nut were inadequate capital, poor storage
facilities, high cost of transportation, language barrier, inadequate supply of kola nut, poor market
experience and other losses emanating from sprouting and theft. It was concluded that improved
storage facilities, access to credit/capital high demand of kola nut, cooperative transportation as well as
adequate marketing strategies will help to alleviate the problems faced by kola nut marketers in the
area. This will also increase the revenue of the kola nut marketers and subsequently minimise loss of
income by the marketers. Efforts should be intensified by governmental and non-governmental
extension agencies to ensure that adequate marketing infrastructure are put in place in order to boost
the income of the respondents.

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