The study examined the marketing of sorghum in Danko-Wasagu Local Government Area of Kebbi State,
Nigeria. Stratified random sampling technique was used to select one hundred and twenty four (124) sorghum
marketers (producers, wholesalers and retailers) proportionate to the population in five (5) major markets in the
study area. Primary data were collected using structured questionnaires. Data analysis was carried out using
descriptive statistics, marketing efficiency and marketing margin. Result of the study showed that sorghum
marketing is dominated by males (61.3%) and that sorghum marketing in the study area enjoys higher patronage by
young people who are energetic enough to withstand the stress involved in the business. Most of the sorghum
marketers in the study area are literate enough to give room for effective communication in doing their sorghum
marketing. Sorghum marketing in the area is structured in such a way that there is ease of entry and exit.
Furthermore, price of Sorghum is determined by market forces. Marketing margin of an average sorghum marketer
in the study area was N1, 935 per 100kg and the percentage marketing margin was 41.19%. This indicated that
Sorghum marketing in the study area was profitable and 100% retail price paid by the final consumer resulted in
farm-to-retail price spread (marketing margin) of 41%. An average sorghum marketer in the study area earns a farmto-retail
price spread of 0.41kobo for every 1 Naira retail price paid by the final consumer in the marketing process.
The marketing efficiency (0.240) of Sorghum in the study area was inefficient. Inadequate capital was the major
problem faced by Sorghum marketers in the study area. It is therefore recommended that for effective performance
of Sorghum marketing in the study area there is need for marketing associations to seek for loans from financial
institutions.