Globally, the promotion of
entrepreneurship is considered vital for improved and
sustained economic growth. Although the importance of
entrepreneurship has been emphasised, there are still many
gaps in this research field. One of these gaps includes
cross-country comparisons between women entrepreneurs.
The purpose of this study was to identity the most
important characteristics that these entrepreneurs felt they
needed to have as part of running their businesses. A cross
country analysis was done between South African and
Polish woman entrepreneurs. Eighteen characteristics were
identified and results were refined to the ones deemed
most important by participants. The results of this study
indicated that Polish and South African women
entrepreneurs have different perceptions of the
characteristics they consider most important in running
their businesses. A better understanding of the differences
or similarities women entrepreneurs from different
countries exhibit towards various entrepreneurial topics,
could assist with development and growth of this research
field.