Currently, there is not a clothing line specializing in designs plus sizes that are attractive
and they are not to fashion and designs found in the market are aimed at small sizes, many
of these with reference to the European and North American consumers.
In the Ecuadorian market the plus size hardly is easily and if there are not comfortable or
model is not appropriate for a plus-size person.
For this implementation we planned open market in the northern sector of Quito, where
we can find the largest gathering of women with plus sizes.
According to the National Health and Nutrition Examination Survey (ENSANUT 2012)
Proposal of 18 December 2013, in the Eugenio Espejo Convention Center, the Ministry of
Health (MOH) and the National Institute of Statistics and Census (INEC) presented the first
chapter of this survey concerning the nutritional health in Ecuador six of each 10 people
between 19 and 60 years are overweight or obese; It is the highest obesity among females
(27.6%) than in men (16.6%).