The aim of this study is to determine the reasons why families of Popayan
not buy goods and services in the local business sector and do so in other
municipalities or cities. To achieve an incidental sampling and analysis is
performed with discrete stochastic models logistic variable is implemented.
Among other results, the study shows that the surveyed population is women
who buy more frequently than men for out of town items such as clothing,
shoes and accessories. Additionally, we find that a factor is the variety, followed
by the prices, although this depends on the stratum to which they
belong. Finally, it is concluded that the commercial sector must improve in
areas such as customer service, hours of operation, among others.