| Type | Conference Paper - 2016 Global Marketing Conference at Hong Kong |
| Title | Generic medicine beliefs among generation y South Africans |
| Author(s) | |
| Publication (Day/Month/Year) | 2016 |
| URL | http://db.koreascholar.com/article?code=314550 |
| Abstract | This study was conducted to investigate Generation Y (Gen Y) South Africans’ beliefs about generic medicines. The results indicate that Gen Y believe in the important attributes of generic medicines. Younger, black and ungraduated Gen Y have less belief in the efficacy of generic medicine than older, non-blacks and postgraduates. |
| » | South Africa - General Household Survey 2010 |