The Wayuu indigenous community presents a culture full of customs and traditions that by the
intervention of outsiders has been deteriorating. The Foundation of Traditional Indigenous
Authorities Wayuu: Shipia Wayuu, Lost seeks its culture and tradition of the scam help of external
agents and encourage respect for their rights and duties in the country. In the next section, you'll
find the description of the problem through the development of the theoretical framework, where
if cite some authors who described the present needs in the region of Manaure the department of
La Guajira, the Register of Commercial Activity of Crafts In actuality; Even so use is made of the
research methodology of mixed character where if Holds Gathering of data (quantitative and
qualitative) through surveys and interviews applied to producers and suppliers of Value Chain
Crafts. Following this, we developed the second step where the tastes and preferences which aims
to identify the group Handcrafts a mixed through surveys Order face to face. To complement these
data, an observation is carried out in the field marketers of such products in shopping centers like
Santa Fe tales, Boulevard Nice, La Floresta and POS Craft Colombia Located in the city of Bogotá
. Finally, information is obtained by the creator of the program that encourages artisans and seal
that makes them identify as producers of quality crafts and cultural expression.