Effect of mass media on family planning awareness, perceptions and practice

Type Conference Paper - 7th International Conference on Recent Development in Engineering science, Humanities and Management, Chandigarh, India
Title Effect of mass media on family planning awareness, perceptions and practice
URL http://data.conferenceworld.in/ESHM7/P324-335.pdf
Family planning is known to prevent maternal deaths, but some social norms, limited supplies andinconsistent
use makes this difficult to achieve in most low- and middle-income countries like India.. This study was with
theobjective of identifying the levels of awareness, utilization, access to and perceptions about familyplanning
and contraception. A cross-sectional study design was used for the study, with data collectedfrom multiple
sources using both quantitative and qualitative approaches. Relevant findingsincluded a marked disconnect
between family planning/contraceptive knowledge and use. Thepills and injectable were the most frequently
used, but females in the study population poorly patronisedemergency contraception. Supplies of most family
planning methods were found to behealth facility based, requiring clients to have to necessarily go there for
services. Some respondentsharboured perceptions that family planning was the responsibility of females alone
and thatit fuelled promiscuity among female users. Recommendations made include ensuring that health
facilitieshad adequate staff and expertise to provide facility-based family planning services andalso to disabuse
the minds of community members of the negative perceptions towards familyplanning.

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