This study verifies how the adoption of agroecology and conventional farming techniques varies among different socio-economic characteristics. Data acquisition involved the administering of 200 questionnaires and the organization of two focus group discussions (FGDs). The data collected were analysed using: frequencies, means, probabilities, odds and odd ratios. The FGDs were analysed using context analysis. The analyses were performed in SPSS version 20 and Wordstat 7. The results reveal that older respondents tend to adopt conventional farming techniques more than other categories due mainly to inertia or the inability to adapt to changes and their limited propensity to adopt agroecology techniques. Farmers with fewer years of farming experience are more open to agroecology related techniques due to higher inertia while those with more years of farming experience converge with older farmers who tend to prefer conventional farming. The higher the level of income, the more frequent the use of agroecology techniques. Families with more members who live and work on the farm are more open to agroecology; however, there is a limit beyond which the more the number of family members who live and work on the farm, the less the probability of adopting agroecology techniques. The higher the level of education, the greater the propensity to adopt and experiment with agroecology.