Despite the availability of effective drugs to prevent malaria during pregnancy using
intermittent preventive treatment with Sulfadoxine-Pyrimethamine or Fansidar and
insecticide bed net, are still little used in Sub-Saharan Africa, including Tanzania. As a
result, many pregnant women are at risk of malaria consequences such as maternal
anemia and low birth weight babies, which increase the rate of infant mortality. Data
from the Demographic Health Survey for Tanzania HIV/AIDs and the Malaria Indicator
Survey 2011-2012 were used in a cross-sectional design guided by the health belief
model. Logistic regression examined the association between preventive treatmentseeking
behavior and SES, malaria media exposure, knowledge of malaria signs and
symptoms, perceived seriousness of malaria, and knowledge of malaria preventive
measures. After controlling for transportation, family responsibility, and age, significant
associations (p < 0.05) were found between SES, malaria media exposure, knowledge of
malaria signs and symptom, perceived seriousness of malaria, knowledge of malaria
preventive measures, and treatment-seeking behavior.