This research seeks to understand the impacts of tourism on the quality of life (QOL) of citizens of Hue, Vietnam, to investigate residents’ opinions on various aspects of their QOL, and examines these residents’ attitudes toward tourism development on issues such as tourism-related employment, tourism knowledge, and perceived personal benefits from tourism. Intercept interviews were conducted with 480 Hue residents. The findings show that tourism provides Hue residents with a sense of community well-being and community pride. However, while tourism brings jobs, there is dissatisfaction with the quality of employment available and residents lack empowerment in policy-making and local government participation.