The main subject of this paper is tourist valorization of urban tourism. Urban tourism is
one of the biggest promoters of cities, and very important link of local economy
connecting various sectors in tourist destinations. Tourists use many urban facilities and
services and cities are preparing in advance and plan their tourism policies to meet the
tourist’s expectations. In this paper, we define urban tourism and tourist valorization.
With specifically chosen criteria, a methodology for valorization of the eighth regional
city centres in Republic of Macedonia was created. Recommendations for selected cities
in the Republic of Macedonia are given based on results from the research and how should
the cities and the tourism industry improve development of urban tourism.