Rice, may be of a high- or low-quality type, based on the size and shape
of the rice grain and variety. Thus, perhaps with an increase in income, consumers
might not only switch from rice to other high-value-added foods, but also shift
away from short-and-bold-grain to long-and-slender-grain rice. Using the case of
Bangladesh, this article examines the drivers of change in rice grain-type
preferences by households. We econometrically demonstrate that educated, rich,
and urban households in Bangladesh are increasingly consuming fine-grain (i.e.,
long-and-slender-grain) rice, by replacing ordinary-grain (i.e.,
short-and-bold-grain) rice.