This research is focussed on the requirements of fresh produce buyers in the Highlands of
Papua New Guinea (PNG). With the PNG economy in a growth phase and markets for fresh
produce apparently changing, it is important to note whether those supplying and procuring
fresh produce for the current PNG markets are well positioned to meet likely future trends.
This introductory chapter is structured as follows. Section 1.2 describes the wider context of
the fresh produce industry in PNG, Section 1.3 looks at the demand and the fresh produce
supply chain in PNG, Section 1.4 looks at the changing demand situation for fresh produce in
PNG, Section 1.5 looks at the international trends in demand and the impact on supply chain,
Section 1.6 looks at the research problem and objectives